1. Who is responsible for the claim?
Fictional example: Clara sees an advertisement for a product supposedly offering a lasting solution to hot flushes, sleep problems and weight at the same time. She sees a friendly face but cannot initially identify the responsible seller. Clara looks for provider and contact details outside the video. She does not treat the story as proof. Similarly, check whether a named professional is identifiable and confirms the statement on their own official channel. A white coat or copied clinic logo does not establish this.
2. What exactly is the evidence supposed to show?
Write the promised benefit in one sentence. Then look for a relevant original source: was the particular product studied, just one ingredient or something else entirely? Who participated, for how long and with what outcome? A testimonial can be sincere without providing reliable evidence of effectiveness. Before-and-after photographs do not explain participant selection or other measures taken. A small change in a measurement does not automatically mean a noticeable improvement in daily life. Unclear evidence remains unclear even when presented in scientific-looking language.
3. Who benefits financially from my decision?
Look for sales, commissions, paid partnerships and subscriptions. A commercial interest does not automatically make a statement false, but it matters to interpretation. Check the total price, repeat deliveries and conditions of a supposedly free trial before entering payment details. The FTC warns about misleading stories and unwanted recurring shipments associated with weight-loss products. A discount code, many comments or a countdown timer is not a substitute for sound information. You do not need to make a health decision within an advertising countdown.
4. Which risks and limitations are discussed?
A presentation describing only benefits leaves important questions unanswered. Who is the offer intended for, who might it not suit, and what interactions or uncertainties are relevant? Herbal or supposedly natural products are not automatically harmless; NHS menopause guidance notes uncertain evidence and possible interactions. If ingredients, meaningful quantity information or limitations are missing, seek qualified advice. Blanket promises such as “for everyone” or “without any risk” should not determine your decision. The assessment needs to consider the particular product and person, not merely its advertising category.
5. What is an appropriate next step?
Record the product name, claimed benefit and unanswered questions for a doctor or pharmacist. Do not begin, stop or change treatment solely because of a post in your feed. Medicines also need a legitimate supply route: EMA warns about illegally marketed online GLP-1 products and false endorsements. Rules on online medicine sales differ between countries, so consult the relevant national authority. For acute symptoms, seek appropriate medical help instead of delaying through further advertising research. This page assesses information; it does not plan personal treatment.
Your checklist
The checkboxes are for your own reference. No entries are sent to us. To keep a copy, print the page or save it as a PDF using your browser menu.
Common questions
Are natural products necessarily safer?
No. That description alone does not establish suitability, quality or possible interactions in your situation. Discuss products you are considering with an appropriate healthcare professional.
Can I rely on positive reviews?
Reviews may describe experiences, but can also be selected, paid for or fabricated. They do not replace relevant research or an individual assessment of benefits and risks.
Does a celebrity recommendation count as evidence?
No. It may be fabricated, and even a genuine recommendation does not demonstrate medical effectiveness. Check the claim and its supporting evidence independently.
Sources and further information
Primary sources from public authorities, consumer organisations and providers. A source may be in another language; follow the guidance that applies to your service and where you live.
- MedlinePlus: Evaluating Health InformationSource review date:
- FTC: The Truth Behind Weight Loss AdsSource review date:
- EMA: Warning about illegal medicines sold in the EUSource review date:
- NHS: Treatment for menopause and perimenopauseSource review date:
